Virat Kohli launches Chisel, a chain of fitness centres

With celebrity-backed ventures becoming the new trend in consumer businesses, cricketers too are joining the fray with unique enterprises. Recently, Virat Kohli was present at the launch of Chisel, a chain of gym and fitness centres, which he has started. With investment of Rs 190 crore in sight, the plans are to launch 75 centres in three years under the brand name Chisel.

This brand is jointly owned by Kohli, Chisel Fitness and CSE, the sister concern of Cornerstone Sport & Entertainment, which is the agency that manages Kohli.

 "We will launch gyms of various sizes and with different facilities according to their locations," said Satya Sinha, Director of Chisel Fitness, a Bangalore-based startup that specializes in corporate fitness. 

Kohli is not the first cricketer to switch role from cricket pitch to entrepreneurship in the recent time. Speaking on the occasion, he said, "Fitness and good health are extremely important for a happy and successful life.

The brand under the celebrity-status of Indian cricket team’s vice-captain is hopeful of making it big in around Rs 1,300 crore Indian fitness industry comprising branded fitness chains and standalone gyms.