Value Inn Worldwide & Value Hotel
Worldwide of the Vantage brand have entered India, through an exclusive master
license agreement with Miraya Hotel Management Pvt. Ltd, stated a company
release.
The Value Inns & Hotels India will be positioned as two to four Star quality hotels, depending on location, size of the hotel and product for 30 to 65 rooms. They will primarily be business hotels offering food & beverage and banqueting facilities for weddings and events.
“We feel that there is great demand for hotels for the middle class in second and third-tier markets, and we look forward to bringing our Value brands to those areas of the country. We plan to grow via new construction and re-branding of existing hotels, and are ecstatic that Miraya plans to emulate Vantage’s innovative brand affiliation model that is designed for independent operators and allows them the freedom to operate in the manner they feel is best for their market place,” said Roger Bloss, Founder, President and CEO of Vantage Hospitality.
The award-winning Value Inn brand has set industry records for growth that offers members the lowest fees in the industry, reasonable agreements, flexible services and amenities, sensible PIPs, and 'A Voice and A Vote' in the brand's direction while providing the most comprehensive resources in the lodging industry.
Competitive, fast growing and the world's eighth largest hotel chain, as claimed by the company release, Value Inns & Hotels Worldwide has over 1,200 properties across USA, Canada, South Korea, Indonesia and Mexico and has given Miraya the exclusive right to develop its international brands in India. “A tie up with the fastest growing hotel chain is very encouraging for us. It was heartening to know that 76 per cent of the Vantage members are of Indian descent, which proves that the chain is preferred by Indians. For this MIHL will look at investing approximately Rs700 crores in acquiring assets in India to rebrand them under the Value Inn Brands,” enthused Rohit Yadav Founder and Chairman, Miraya Investment Holdings Ltd (MIHL).
Value Inns & Hotels India plan to raise the bar of lodging in mid-market segment in India. “The brand offers hotel owners the most affordable alternative to a traditional hotel franchise in the budget through lower midscale segments and we are happy to be bringing this benefit to hotel owners in India. Our plan is to make Value Inns & Hotels India a 100 hotel chain within the next five to seven years.” said Sudhir Sinha, Managing Director and CEO, Value Inns & Hotels India.
The Value Inns & Hotels India will be positioned as two to four Star quality hotels, depending on location, size of the hotel and product for 30 to 65 rooms. They will primarily be business hotels offering food & beverage and banqueting facilities for weddings and events.
“We feel that there is great demand for hotels for the middle class in second and third-tier markets, and we look forward to bringing our Value brands to those areas of the country. We plan to grow via new construction and re-branding of existing hotels, and are ecstatic that Miraya plans to emulate Vantage’s innovative brand affiliation model that is designed for independent operators and allows them the freedom to operate in the manner they feel is best for their market place,” said Roger Bloss, Founder, President and CEO of Vantage Hospitality.
The award-winning Value Inn brand has set industry records for growth that offers members the lowest fees in the industry, reasonable agreements, flexible services and amenities, sensible PIPs, and 'A Voice and A Vote' in the brand's direction while providing the most comprehensive resources in the lodging industry.
Competitive, fast growing and the world's eighth largest hotel chain, as claimed by the company release, Value Inns & Hotels Worldwide has over 1,200 properties across USA, Canada, South Korea, Indonesia and Mexico and has given Miraya the exclusive right to develop its international brands in India. “A tie up with the fastest growing hotel chain is very encouraging for us. It was heartening to know that 76 per cent of the Vantage members are of Indian descent, which proves that the chain is preferred by Indians. For this MIHL will look at investing approximately Rs700 crores in acquiring assets in India to rebrand them under the Value Inn Brands,” enthused Rohit Yadav Founder and Chairman, Miraya Investment Holdings Ltd (MIHL).
Value Inns & Hotels India plan to raise the bar of lodging in mid-market segment in India. “The brand offers hotel owners the most affordable alternative to a traditional hotel franchise in the budget through lower midscale segments and we are happy to be bringing this benefit to hotel owners in India. Our plan is to make Value Inns & Hotels India a 100 hotel chain within the next five to seven years.” said Sudhir Sinha, Managing Director and CEO, Value Inns & Hotels India.
“Following an extensive search, Vantage has found the ideal partner in Miraya Hotel Management. The company has all the attributes that we were looking for – they have strong knowledge of the Indian hotel industry and franchising, expertise in operations, and are financially sound. With Miraya, we now have the right plan, the right people and the right brands,” said Bill Hanley, Vantage’s Group President of International Development.
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