Natural Ice Cream is planning to expand in the
northern and eastern states by opening 15 outlets. The ice cream brand
intends to open stores in cities like Delhi- NCR, Chandigarh and
Kolkata. The company has a mix of single and multi-unit franchisees. In
small cities, Natural Ice Cream has single unit-franchisees and in bigger cities like Mumbai, Bangalore, it has multi-unit franchisees.
RS Kamath, Founder of the brand, says: “Identifying good location and
skilled labour remains the biggest challenge. To overcome it, we have
recently tied with real estate experts who provide insights on real
estate and key locations.”
“We have systems and checks in place to ensure that each staff conducts
his or her scope of work in the most efficient way possible to deliver
best customer service. We have in-house training centre to train
managers and their staff. We also have regional area managers who
provide training and support on regular basis,” he adds.
The company presently has 116 outlets. Of them, 114 are franchise outlets.
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