Popular fashion designer Manish Arora on Thursday joined hands with ethnic women’s clothing retailer BIBA to form a joint venture for retailing of his label -- Indian by Manish Arora.
The new JV, in which BIBA will have 51 per cent stake, will launch its first store next month in New Delhi, followed by three more in the next six months.
“We were looking for a right partner to take the Indian by Manish Arora brand everywhere,” Arora said.
Due to the synergy between the brand and BIBA and economy of scale, the prices of Indian by Manish Arora collections will be reduced by around 30 per cent initially, he added.
Commenting on the development, BIBA Apparels managing director Siddharath Bindra said: “The first store will be opened at DLF Emporio in Vasant Kunj in Delhi. We will open four store in the next six months.”
The JV will open 20 outlets in the next two years.
The new JV, in which BIBA will have 51 per cent stake, will launch its first store next month in New Delhi, followed by three more in the next six months.
“We were looking for a right partner to take the Indian by Manish Arora brand everywhere,” Arora said.
Due to the synergy between the brand and BIBA and economy of scale, the prices of Indian by Manish Arora collections will be reduced by around 30 per cent initially, he added.
Commenting on the development, BIBA Apparels managing director Siddharath Bindra said: “The first store will be opened at DLF Emporio in Vasant Kunj in Delhi. We will open four store in the next six months.”
The JV will open 20 outlets in the next two years.
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