Travel company Yatra expands offline presence in Tier-II cities

Travel firm Yatra is in the process of expanding its offline presence in Tier-II cities. It recently added three franchise outlets at Mangalore, Amritsar and Bhilai this week, taking the total tally to 29. Dhruv Shringi, CEO and Co-founder, Yatra.com, said “These cities are emerging as an important travel hub not only for leisure, but for business traffic as well. These markets lacked abundance of travel agents and outlets.” “Launching our franchise in these cities, we aim to fill this gap and cater to the fast growing needs of the market,” Shringi added, according to a report in The Hindu Business Line. Yatra Travel World stores offer a range of products and services that include domestic and international holiday packages, air ticketing, hotel reservations, travel insurance, cruises and rail products.