Monday, July 4, 2011

Lite Bite Foods to open outlets in Singapore, Bangkok

Indian restaurant chain Lite Bite Foods will open an outlet each in Singapore and Bangkok, as part of its overseas expansion plan. The chain's overseas expansion would initially be driven through the franchisee route.

Lite Bite, promoted by Dabur India vice-chairman Amit Burman and entrepreneur Rohit Aggarwal, is also looking at options in London, Dubai, Hong Kong and Macau.

"We have finalised partners in Singapore and Bangkok and are evaluating other places. This will be the first time any Indian restaurant chain will venture overseas," Burman told Economic Times. The chain's overseas expansion would initially be driven through the franchisee route, with investments coming from partners and Lite Bite taking care of the management and driving profits, Burman said.

The company, which is the largest franchiser for fast-food chain Subway in India, has close to 50 outlets across the country and aims to grow to 200 outlets over the next three years.

Lite Bite plans to utilise its Indian cuisine brands 'Punjab Grill' and 'Zambar' for its overseas expansion.



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