Feb 25, 2011
Jubilant FoodWorks, which runs restaurant chain Domino's Pizza in India, has announced the signing of a master franchisee agreement with Dunkin’ Donuts to bring the US-based baked food and coffee chain to India. The first outlet will open early next year.
Dunkin' Donuts, a leading baked goods and coffee chain with global sales of $6 billion, has over 9,700 restaurants globally in 31 countries.
Commenting on the partnership, Shyam S Bhartia, chairman, Jubilant FoodWorks Limited, said, “We are excited about bringing Dunkin’ Donuts to India. We strongly believe the brand is extremely relevant for India not only due its strength in donuts and coffee, but also due to a differentiated food and beverage menu.”
Ajay Kaul, CEO, Jubilant FoodWorks said that the company plans to open the first Dunkin' Donuts store by early next year. "The company is looking forward to open 25-30 Dunkin' Donuts outlet in three years and touch the 500-outlet mark by the 15th year. On an average, the Dunkin' Donuts outlet will be spread over an area of 750-800 sq ft," he added.
Dunkin' Donuts is expected to be low on capital expenditure and a high-return business for Jubilant FoodWorks, Kaul said, adding that each outlet is expected to start generating positive cash within the first year of operations.
Nigel Travis, CEO, Dunkin' Donuts, said, “Expansions to India is an integral part of Dunkin's international growth plan,” adding the company may also look at localising its fare. Last month, Starbucks Corp signed a pact with Tata Coffee Ltd to set up retail stores in the country.
Dunkin' Donuts, known primarily as a breakfast chain, has seen the popularity of its coffee soar in the US in recent years, competing with Starbucks and McDonalds for consumers seeking a small breakfast before heading to work.