Shanti Juniors participates at TIMES SCHOOL EXPO - 15 TO 18 ( FOUR DAYS) DEC. 2011 at Palace Grounds, Seeking Franchises for all unrepresented areas.

The Shanti Educational Initiatives Limited (SEIL) is a Corporate Citizenship initiative by the Chiripal Group., a Rs 1500 Crore conglomerate involved in textiles and petrochemicals in India. This has been established with the objective of creating interfaces with society. Education is one of the portals which shall be instrumental in helping the Chiripal family return back to society more than what it has got.

‘Shanti Juniors’ is the launch pad for the little ones in formative years who have begun their educational journey. It is here that a strong foundation is laid as little ones put their first step out of their homes in an early learning centre. Child’s first preschool is the place where love for learning is developed for a life time. We take this opportunity to express what our noble dream of ‘Shanti Juniors’would rise to be:

• Our Juniors would be the smiling faces in school who posses love to learn for life
• Our Juniors would overcome challenges with wisdom and tact.
• Our Juniors would be strong and smart adolescent who can make the right choices for themselves
• Our Juniors would be preside and decide holding key positions in their adulthood; making their parents, family and alma- mater proud by their excellence.
• Our Juniors would make our Country proud with their skills, knowledge and expertise which they shall express with finesse in whatever they do.
• Our Juniors would be global citizens of the world who respect their family, Country, Its culture and traditions.
• Our Juniors would be Independent, loved and loving individuals whose company shall be worthy.
• Our juniors would be virtuous of human beings and proud citizens of India.

From ‘Shanti Juniors’, we aim to see our little ones progressively proceeding to ‘Shanti Asiatic School’ for an excellent schooling experience and further rise up to be the students of ‘Shanti Business School’ as they graduate lessons of life to be ready for their professional career.

Marketing Strategy In Franchise Business

The development of franchise business that recently began to mushroom, making competition increasingly stringent franchise business. Every day came the new franchisor that does not directly increase the number of franchisees in the market, so competition among businesses today increasingly high. Without a workable marketing strategy, a brand franchise could die in the midst of a brand new competition which is now beginning to emerge.

Although currently many franchisors that offer investment partnerships with the support of several marketing tools, such as X-banner, Both interesting, attractive product packaging, brochures, etc., but in fact the partners are still many difficulties to face intense competition in local markets are pretty solid. Therefore, to assist the franchisee to join a particular partnership, we inform some of the following marketing strategies that can be done to support the development of your franchise product marketed.

1. Recognize the behavior of your potential customers and markets.
One of the keys to success in marketing a product that is to recognize the behavior of each consumer and the potential market that you can use. That way you can determine how the most appropriate promotional strategies to market products that you follow the franchise.

2. Ensuring Brand and unique look of your business
Value of the franchise business owned more than non-franchise business opportunity lies just on the strength of brand and appearance Both (establishments) are interesting. So try to keep the appearance of products as well as offering a brand that is truly unique and exciting, so that consumers do not hesitate to drop by at your outlet.

3. Use tools such as mass media campaigns that are around you.
Call it advertising on radio, television, business magazines, tabloids, newspapers, and many more electronic media and other print media that you can use to promote the franchise business is run.

4. Position yourself as a solution for your consumer problems.
By becoming an expert and offer products and services needed by the consumer, then your chances to take care consumers more wide open. So that customer loyalty will be built to strengthen the brand has to offer.

5. Maintain existing customer loyalty.
Your old customers become one of the assets that need to be maintained properly. Therefore, try to hold promotional activities on a regular basis, so that the loyalty of existing consumers is increasing.

6. Take advantage of online media for promotion
To this day not many franchise businesses are realizing the importance of online marketing, but every day the number of Internet users has increased quite sharply. Sure you can use this as a potential market opportunities. For example just by creating a website or joining an existing business forum on the internet.

7. Direct approach to the consumer.
This strategy can do by interacting directly to consumers, and asked consumers to write testimonials (comments or feedback) after they use the product or service offered by your franchise. Because the testimony of the consumer to be part of a promotional tool that can support the marketing word of mouth (from mouth to mouth).

Hopefully the information about the marketing strategy in business franchise can be useful to readers and help the franchisee in marketing their products. There is always a way if we are always willing to try

FREE Franchise Your Business FRANCLINIC at Nehru Centre, Mumbai on 08th & 09th Oct 2011

Oct 7, 2011 – We are pleased to announce our free franchise workshop for business owners seeking to franchise their businesses for Mumbai. If you are a business owner seeking expert professional/ franchise consultants to help you franchise your business and have been contemplating from some time to expand your business, we can help. We have helped 100's of businesses of all sizes to expand from as minimum as an Idea to 1000's of Units now. You can also expand your business to multiple units across India and then the globe. You could meet one of India's senior most franchise consultants at the location mentioned above and discuss in length the opportunity you see in expanding your business and the challenges you face in doing so.

We will help you identify the key components of how you can take your business forward and probably work closely with you in franchising your business. At the 1-1 diagnostic meetings, generally lasting for 30 Minutes, you can get a overall picture on how to franchise your business. We would request you to come well prepared with your queries to make the best out of these meeting. A small brief of your business and your intent to meet us in advance, will help us allocate time for you.

Moreover these meetings are absolutely free and we are sure that you will have loads of expert franchise advice to take back with you, enabling you to clearly see the road ahead for your business.

About Sparkleminds:

Is a specialist franchise consultancy company established in 1998 and headquartered out of Bangalore, India. We work on all facets of franchising. We offer complete franchise solutions from franchise strategy, franchise development, franchise documentation, franchise registrations, franchise agreements, franchise recruitments, franchise marketing’s, franchise trainings and everything else a business would need to grow using the franchise route.

For More or To Request for an Appointment Contact:

Ms Nahid

Senior Franchise Consultant

Sparkleminds

#309, Swiss Complex,

#33, Race Course Road.

Bangalore-560001

India

Call:080 41512345

Mumbai FRANCHISE OPPORTUNITIES: BG Cleaning Systems, Iceland participates at The Mumbai Franchise Expo at Nehru Centre, on 08-09 October 2011

We are very excited to launch the Franchise Marketing of the BG Commercial Cleaning Franchise at the Times Franchise Expo to be held at Nehru Centre, Worli, Mumbai on Sat/Sun 08-09 Oct 2011. BG Cleaning systems will be soliciting responses Mumbai Franchisee through this expo, wherein we will approve exclusive state development rights for the approved master franchises who will have to invest Rs 20-25 Lakhs and will have to operate one unit franchise themselves. Understanding the potential of the several offices and commercial establishments across the region and Industries that need world class commercial cleaning services, we feel that it is appropriate to solicit for franchisees who will offer these services in the region. We will then assist these master franchises to develop their territory by appointing further unit franchises who will come in with an initial investment of 12-15 Lakhs.

About BG Cleaning Systems:

BG Cleaning systems (www.bgcleaning.net) founded in 1995 in Reykjavik, is a multifaceted global cleaning services company that caters to all types of facilities with all kinds of cleaning needs. The company services some of the largest corporations, public and private institutions, establishments, insurance companies, supermarkets, shipping lines, airline servicing companies, homeowners’ associations and offer a wide range of cleaning solutions – from regular janitorial cleaning services to special cleaning services, i.e., floor maintenance, insurance-related clean up, construction clean up, general cleaning, window washing, carpet care, and more.

For more on details or To Request for an Appointment

Ms. Nahid

Sr. Franchise Consultant

Aadhaar Retailing aims to break even in a year

Aadhar Retailing, the rural retail joint venture between Future group & the $3.3 billion Godrej group, is embarking on a restructuring exercise for the loss making chain that aims for a break even level of operations in a year, Financial Chronicle reported, citing senior officials at Future Group. Meanwhile, the company is looking to expand its retail network via franchise model.

“We will take around nine months to break even. While 35 per cent of our existing stores are profitable, we are expecting 35 per cent to break even in two-three months,” said a senior company official in the know of the development. On an overall basis the chain plans to achieve break even within a year.

For the financial year 2010-11, Aadhaar Retailing had sales of Rs 68 crore and a loss of Rs 20 crore. As of end of March 2011, the group had invested Rs 86.18 crore in this venture, which retails products such as apparel, seeds, fertilisers and FMCG products.

The group is trying to lure rural customers to stores with personalised communication via mobile messages, loyalty programmes instead of banking on print or television media. There is new technology in place to link up to the stores through the internet.

Kishore Biyani is trying to rationalise costs and rentals by relocating staff, hiring less qualified employees at the front-end and shutting down unviable stores. “We are trying to increase the sales throughput to be more profitable,” said a senior company official.

The group that currently has 40 stores of its rural retail chain plans to add 40 more over the next three months across clusters around districts in Punjab, Haryana and Gujarat, added the senior official. The first round of expansion would be around Gujarat and the second phase in Punjab. As part of its restructuring process, the group is trying to launch a wholesale format that would stock food and grocery. Each of the wholesale stores would have around 1,600 stock keeping units (SKUs) against typically 10,000 SKUs in a Big Bazaar, said another senior company official. The size of the retail store would be scaled down to 500-1,000 square feet from average 5,000 square feet.

The new model being piloted at Kalol in Gujarat, will see Aadhaar become a cross between a cash-and-carry store and a front-end retailer. Under the proposed pilot, the company will operate a hub and spoke model where its existing outlets will serve as supply hubs while the franchisee outlets will be spokes.

In a typical cash-and-carry format, the store serves as a front-end outlet to wholesale goods and services for commercial/industrial consumers and small store owners.

But the model Biyani is proposing involves Aadhaar also ensuring last mile delivery and working with small kirana outlet owners to run stores.

Gas Jeans targets tier-2 cities; seeks franchisees

Gas Jeans India Pvt Ltd, running on the wholesale cash and carry model, is planning to tap into the potential of tier-2 cities. Running on a franchise model with just three stores in Mumbai and Delhi, the premium denim brand is extending its reach beyond the metros to enter smaller cities such as Ludhiana, Pune, Chandigarh and Hyderabad. Gas intends launching 12 stores in the next three years and also turning profitable by the next fiscal.

“Tier-2 cities have the spending power and there are opportunities for the brand. We should start with the first store in Ludhiana followed by other cities like Pune and Chandigarh,” M M Kamath, director, Gas Jeans Pvt Ltd, told Business Line.

With a seed capital of Rs 6 crore, Gas is staying away from making big investments into the country till such time FDI is allowed. “All the 12 stores that were under the joint venture have been discontinued and today we run with minimal investments on the franchise model,” said Kamath.

Today the Gas brand is made at its home base in Italy along with other countries such as Tunisia and Romania in Eastern Europe. With steep import duties at 28 per cent, Gas is also looking at ways to reduce its dependence on imports. “There is a possibility of setting up a manufacturing base somewhere in South India in the future, but it is still early days to take a decision,” said Kamath.

There is also a likelihood of introducing online sales for the brand as it already has an e-commerce model in Italy.

Globally, Gas is a Rs 600-crore brand and in India the brand is aiming to achieve a turnover of Rs 40 crore by 2013.

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BG Cleaning Systems, Iceland participates at The GOA Franchise Expo at Hotel Fidalgo, on 24-25 Sep11 | PRLog

BG Cleaning Systems, Iceland participates at The GOA Franchise Expo at Hotel Fidalgo, on 24-25 Sep11 PRLog