Reliance Brands
announced a strategic partnership with global fresh food & organic coffee
chain to launch and build the brand in India.
Reliance
Brands Ltd will bring the UK-based fresh food and organic
coffee chain Pret A Manger to India,
marking a foray into food & beverage retail space.
Pano Christou, CEO,
Pret A Manger said: “Two decades ago, we opened Pret’s first shop in Asia and
it’s been an inspiration for all of us to bring our freshly made food and 100%
organic coffee to new cities across the continent. We’re looking forward to
working with them on what is our most ambitious global franchise partnership to
date.
With this long-term
master franchise partnership, RBL will open the food chain across the country
starting with major cities and travel hubs.
Pret A
Manger, French for ‘ready to eat', first opened in London in 1986. Over 35
years later, the brand currently has 550 shops globally across 9 markets
including the UK, US, Europe, and Asia, offering organic coffee, sandwiches,
salads and wraps freshly made each day.
“Our partnership
with Pret is rooted in the strong growth potential of both Pret as a brand as
also of the food & beverage industry in India. RBL closely follows the
pulse of Indian consumers and there is an increased consciousness of what we
eat – rapidly making Food the new Fashion. Indians, like their global
counterparts, are seeking Fresh and Organic ingredient-led dining experiences
which has been synonymous with Pret’s core offering. Couple that with the high
recall the brand enjoys in the country, it’s undoubtedly a recipe for
success.”.
As India’s largest
luxury to premium retailer, RBL has over 14 years nurtured and grown global
brands in the country. RBL’s portfolio comprises Armani Exchange, Bally,
Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, Emporio
Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss,
Hunkemoller, Jimmy Choo, Kate Spade New York, Manish Malhotra, Michael Kors,
Mothercare and Muji.
