Thomas Cook India enters Jammu and Varanasi market

 

Thomas Cook, a travel firm has inaugurated its first Gold Circle Partner franchise outlet in Jammu‘s Bahu Plaza with a focus to leverage the growth potential of the region it has been on an expansion spree despite the challenges posed by the ongoing pandemic. Jammu‘s consumers will benefit from Thomas Cook India’s range of end-to-end travel solutions, including international and domestic holidays (group tours, personalized and luxury holidays, cruises, etc.), travel insurance and visa services.

“We have been observing strong and increasing travel appetite from Jammu and hence we are delighted to announce our first Gold Circle Partner franchise outlet in Jammu. We have selected Bahu Plaza given its prime location that provides us with a viable catchment across families, young working professionals and corporate travellers." It said.

The firm has also expanded its footprint in Uttar Pradesh with the launch of a new Gold Circle Partner franchise outlet in Varanasi at RathYatra Chauraha. This expansion augments Thomas Cook India‘s distribution and reach in Uttar Pradesh to seven consumer access centres, which includes one owned branch and six Gold Circle Partner (franchise) outlets–across Lucknow, Kanpur, Meerut, Ghaziabad, Prayagraj and Varanasi.

In its Holiday Readiness Report, Thomas Cook India highlighted two key insights: a significant 67% respondents are keen to travel in the next six months and a sizeable 84% prefer reputed brands—especially when travelling amid the threat of covid. The company said that it will continue to enter new markets leveraging the growing demand for trusted travel brands.