Sandwich chain Subway opened its 600th
outlet in India at Bharuch, Gujarat, pointing to a growing preference for
restaurants serving fresh and customizable on-the-go menu, according to a
release.
Subway, which calls itself the world's
largest sandwich restaurant chain, operates over 44,000 restaurants in 112
countries.
"Credit goes to all our franchisees
who play a major role as the brand's growth drivers in the country. We aim to
accelerate our development plans by expanding in both metro and non-metro
locations," Ranjit Talwar, Country Head, Subway Systems India, was quoted
as saying.
Subway, a family-owned enterprise set
up 50 years ago, operates on a franchise model, and there are no company-owned
outlets.
Franchisees are provided with
"customised operational manuals, training programme, and backend support,
including for marketing, advertising and business mentorship by the
brand", the release said.
The National Restaurant Association of
India's latest "Food Services" report expects the restaurant industry
in India to contribute about 2.1 per cent to the GDP by 2021.
Subway, which opened its first outlet
in India in 2001, currently has a presence in 70 Indian cities.
(This story has not been edited by our staff and is
auto-generated from a syndicated feed.)
